• Good marketing offers us a view of the world. Bad marketing offers you a product to buy.
  • Good marketing speaks for us. Bad marketing speaks at us.
  • Good marketing starts with a cause. Bad marketing starts with a goal.
  • Good marketing drives loyalty. Bad marketing drives transactions.
  • Good marketing promotes values. Bad marketing values promotions.
  • Good marketing tells us exactly what a company really thinks.
    Bad maketing tells us what the company thinks they want us to think they think.
  • Good marekting seduces. Bad marketing targets.
  • Good marketing never mentions price. Bad marketing always mentions price.
  • Good marketing uses the products to help tell a story. Bad marketing tells stories about products.
  • Good marketing is about us. Bad marketing is about them.
  • Bad marketing manipulates. Good marketing inspires.

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